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” HSN will leverage multiple platforms to deliver a 360-degree experience for consumers in support of Eat Pray Love: TV, online, mobile, print advertising, public relations, events and direct mail.
We caught a repeat of the first one Monday, while we were at the gym.And HSN’s 33rd birthday celebration, live from Las Vegas, Aug.14 to 15, will be telecast from Planet Hollywood and magician Chriss Angel will make a special appearance, according to Grossman.During the Q-&-A part of the call, HSN CEO Mindy Grossman spent a lot of time talking about HSN2, the sister channel to HSN that launched Aug. “It expands our shelf space,” Grossman said of the new network, adding, “It’s not going to be a clearance channel.” HSN2 is now in 13 million homes, and Grossman said she expects to have additional distribution soon.Video from HSN2, which “will offer a curated assortment of encore airings of HSN’s must-see shows, products, brands and personalities,” so we are told, will be streamed on HSN.com, just like HSN, Grossman told analysts.That’s good news for us, because we’re curious to see what HSN2 looks like, and we’re a Comcast subscriber, not Dish.
Grossman reiterated what’s already said about HSN2, namely that it will not only repackage content from HSN but will also be a test vehicle for the mothership network. “We will be creating original programming for HSN2 that could and would be different than what we traditionally do on HSN,” Grossman said.
Some of the show’s other segments include “Red Carpet Roll-Out,” which takes viewers to star-studded events around the world, and “Rack Report,” which showcases those female celebrities who are carrying more than their fair share up top.
The fashion police also hit the streets to assess the style choices of celebrities out and about in the “Caught Casual” segment, and will skewer who show a bit too much flesh in “Skin Flick.” Other segments include “What the Hell Happened to…” and “What Were You Thinking?
She pointed out that HSN shoots video that it doesn’t get a chance to run.
“We already do a lot of B-roll for a lot of our shows,” said Grossman, and that “B-roll” can air on HSN2.
” And the fierce foursome will spotlight some of Hollywood’s tastiest tresses in “Hair Play.” Finally, some of the hottest names in fashion will stop by the set to bring the latest style news and their own personal opinion to the debate.