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Pfizer's outside counsel in the settlement, Brien O'Connor, said Friday "Pfizer is widely recognized today for having an industry-leading compliance program across its businesses.Pfizer paid .3 billion in 2009 to the government to settle civil and criminal allegations that it had improperly marketed drugs, including the painkiller Bextra, now withdrawn, after Demott and a handful of other employees challenged such practices.The Food and Drug Administration had rejected approving Bextra, a treatment for osteo- and rheumatoid arthritis, for acute, chronic pain.As it stands now, whistleblowers who go public almost always have their motives and credibility attacked, said Stephen Kohn, executive director of the National Whistleblowers Center. Wigand was the industry insider who revealed in a 60 Minutes interview that tobacco companies were trying to get us hooked on nicotine.He received death threats after his account aired in 1996, and cigarette maker Brown & Williamson compiled a 500-page dossier on Wigand aimed at tarnishing his reputation, peddling the report to news outlets.handled a sensitive presentation to its board of directors on lead paint litigation.
The three men believed they were doing the right thing when they spoke up.
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But for each of them things went painfully, if somewhat predictably, awry.
Challenging their employers came with an enormous professional and personal price.
As he continued to raise questions about Pfizer's marketing, one-on-one with his manager and at team meetings, company officials became increasingly hostile, according to Demott's whistleblower lawsuit against Pfizer.