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And no one yet has grabbed enough land to be a significant player.There’s a lot of consolidation coming in the next 18 months.” Anderson sees the business evolving along the same lines as the record and computer games industry, with successful developers and labels commanding “rock star” status and fortunes.
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Users can grade the accuracy of profiles on a scale of 1 star to 5 stars once they’ve been on a face to face date.
1 star means “not even close” and 5 stars mean “true to life.” Could this be the end of white lies on dating profiles?
Now he runs the site out of Dallas, where Match is also based.
Apparently IAC believes if someone is going to put Match out of business, it might as well be Match.
Disclosure: Plentyoffish and Webdate are clients of Courtland Brooks, Mark Brooks consultancy.
Mike Anderson, former managing director of The Sun and News of the World, is launching a company specialising in building and marketing mobile phone applications for smartphones.The somewhat counterintuitive move is IAC/Match.com’s answer to Plentyoffish.com, a popular free dating site that was long run by one man out of his apartment (he now has an office and a small team).Downto was started by Jacob Solotaroff who spent a year as the Director of Product Management and Member Integrity at Match.In his own words: “It was a difficult time – it is very different being a single parent…When I came back, News International couldn’t find a role for me.The most interesting feature on the new site is the Real Ratings user ratings system for ranking the accuracy of people’s profiles against real life.