The study was conducted among Dutch 18–30 year old emerging adults who completed an online survey.Over half of the sample were current or former Tinder users ( = 163).
“You have no idea how big a problem this is,” said Tristen Ure Hunt, founder of the Mormon Matchmaker, a Salt Lake City dating agency. Times have changed, and that is a good thing—especially the fading-away of cruel taboos that once stigmatized women who engaged in premarital sex or bore children out of wedlock. The values question assumes that sexual mores loosen naturally from conservative to liberal.The dating game is rigged, but the problem is not strategic â it’s demographic. Multiple studies show that college-educated Americans are increasingly reluctant to marry those lacking a college degree. It’s not that He’s Just Not That Into You—it’s that There Just Aren’t Enough of Him.He asked what the book was about, and I wound up telling him about the Mormon marriage crisis.“Wow,” he said, “that sounds a lot like the Shidduch Crisis.” I had never heard of it, but the Shidduch Crisis turned out to be a marriage crisis among Orthodox Jews remarkably similar to the one afflicting Mormons.Most marriages are loosely arranged—“guided” is probably a better word—by matchmakers such as Elefant.
The shadchan’s job has been made exceedingly difficult, she said, by a mysterious increase in the number of unmarried women within the Orthodox community.
[Editor’s note: “Cynthia Bowman” is a pseudonym, as are other names denoted with an asterisk.
Some biographical details have been altered to hide their identities.] Yes, she told me, the ratios are lopsided. “They wait for the next, more perfect woman,” grumbled Bowman, a veterinarian in San Diego.
In sum, the study showed that emerging adults have six primary motivations to use Tinder and that these motivations differ according to one’s age and gender.
Tinder should not be seen as merely a fun, hookup app without any strings attached, but as a new way for emerging adults to initiate committed romantic relationships.
Hunt, a 35-year-old who only recently got married herself, told me she has three times more single women than single men in her matchmaking database.